Join 1363 founders getting motivational stories of how other founders started and grew their online businesses

Yoshitsu Co. Ltd: Giving the World a Taste of Japan


Yoshitsu Co. Ltd is here to assist you in locating the best beauty and health products you seek!

The first rule that a geisha is taught is to be charming - and what better way to do so than by using only the best beauty and health products.

Since many people struggle to find beauty and health products of decent quality, unfortunately, many of them end up with toxic products. The skin is the body’s largest organ, and taking care of it has a direct impact on your overall health. If you haven’t already begun using health and beauty products, now is the time to do so - better safe than sorry!

Yoshitsu Co. is a retailer and wholesaler of Japanese health and beauty products. It all started when a man decided to offer women different health and beauty products without turning a blind eye to quality.

Stick around to learn the whole story of Japan’s beloved health and beauty products.

The Start of a Successful Career

Yoshitsu Co. Ltd, situated in Tokyo, Japan, was founded in 2006. It all started with the objective of putting in a lot of work to establish a company that people could trust - and that’s precisely what was done.

All Yoshitsu needed to do to achieve that objective was to follow an experienced leader who could develop the company into something significant - something that would allow the brand to be recognized and, ultimately, sought-after.

Fortunately, Yoshistsu found the driving force behind its success, and it was Mei Kanayama. He is the man who dedicated his time and effort to transforming Yoshistsu into what it is today - one of Japan’s most prestigious corporations!

Since June 2009, Mei has been the representative director of Yoshitsu. Those were the years when Yoshitsu began to rise at a breakneck pace.

Mei formerly worked for a number of great companies, including Hirona Co. Ltd, acting as president from May 2008 until March 2012.

If we look back farther in his life, he worked as a sales manager at Yonechiku Co. Ltd as a distributor and reseller between July 2000 and September 2007, garnering himself a lot of selling experience!

With all of his presidency and sales expertise, it was assumed that he would take the company to new heights - and he certainly did.

Revisiting Quality

Yoshitsu was one of those companies that strived to make it as one of the most well-known on the market. Despite its numerous competitors such as Tsuruha Holdings and Welcia Holdings, Yoshitsu didn’t cave in but became even more motivated to surpass the competition and become a customer’s favorite brand.

The company wasn’t just selling a few things from a few suppliers; instead, it was booming! The company began offering cosmetics, skincare, fragrance, and body care products, as well as health products such as nutritional supplements, over-the-counter medications, and medical equipment and devices. Home goods, food, and lingerie were no exception!

Not only the variety of products but also the quality of the products - only the best on the market - were the major factors in gaining people’s trust. Since quality is not an accident, it is always the result of an intelligent effort by the company.

The company also took part in the IPO program, with the goal of bringing the company to the top of the market.

Yoshitsu has built long-term connections with over 90 suppliers, mostly cosmetics and pharmaceutical companies and distributors, including many well-known Japanese brands like Sato, Kao, and Shiseido.

The Building of a Global Enterprise

From the very start, Yoshitsu Co. Ltd. had an inkling that the company would expand beyond Japan’s borders - especially with a man like Mei Kanayama on board.

One of the reasons Mei Kanayama decided to grow internationally is the chance to access new markets. Expanding overseas allowed the company to reach new clients and stir the waters of health and beauty.

And of course, the concept became a reality. Yoshitsu sells its products to 116 wholesale customers in Japan, China, the United States, Canada, and other countries. The company’s products have created a real buzz there!

In addition, Yoshitsu holds 9 franchise stores in the United States, 6 franchise stores in Canada, 2 in Hong Kong, and 1 franchise store in the United Kingdom.

The company’s distribution channel boasts 22 online stores in addition to the physical stores known under the name Tokyo Lifestyle.

Overall, Yoshitsu came a long way toward becoming what it wanted to be at the start of the company’s climb up the ladder of success.

Growing, and Then Growing Some More

Since its inception, the company has had substantial development and profitability. It put up a team of experts that would take the company to the next level.

Despite competition from Tsuruha Holdings, Welcia Holdings, and Matsukiyo Cocokara, the company managed to establish itself as the finest on the market.

The company’s competitive advantages have aided its success and set Yoshitsu apart from its competition. Diverse and high-quality products, a multi-channel distribution network, and an experienced management team are just a few of these advantages.

Yoshitsu used a variety of techniques to grow its business and strengthen brand loyalty. Several of these techniques included launching new stores in new markets, developing their own private label products, and boosting customer experience and loyalty.

Despite the impact of COVID 19, revenue climbed by 58.7% from $139.573.958 in the fiscal year ending March 31, 2020, to $221.514,742 in the fiscal year ending March 31, 2021. Yoshitsu’s net income climbed by 12.9% as well, which is due to the company’s unwavering commitment to opening new stores around the world.

The company’s physical stores served about 955.580 people from March 2020 to March 2021. Yoshitsu’s online stores served about 2.203.000 customers, and its franchise stores served about 92.000 customers during the same year!

Overall, all of these stats show that Yoshitsu means business. Amassing tremendous growth and development, we can all count on this company to continue to evolve and offer even more quality beauty products.

Despite the fact that the pandemic had an impact on the business, the company was still able to reap some accolades as a result of its good teamwork and business-savvy methods.

Moving in the Right Direction

Yoshitsu Co. Ltd. is a retailer and wholesaler of Japanese beauty and health items, as well as other products with headquarters in Tokyo. The company was founded in 2006, and its director, Mei Kanayama, was responsible for its true growth and progress.

The company has approximately 12.400 stock-keeping units of beauty products, such as cosmetics, fragrances, skin and body care, as well as other products including health products and home goods.

Despite its success, Yoshitsu was not content to stop there. The company agreed to terms for a $30 million IPO in the United States in 2021. Yoshitsu planned to raise $30 million by selling 6.0 million ADSs for $4 to $6 each - the projection was to command a market value of $180 million at the midpoint of the proposed range. For the year ending, sales totaled a not-so-shabby sum of $222 million.

The company said it expected to use the money from the IPO to open more stores, expand brand marketing, and recruit more employees.

The Sky Is the Limit

Yoshitsu employed a number of tactics to expand the business and strengthen brand quality. Also, the company implemented many things and methods that have contributed to its success and distinguished the company from its competitors.

Yoshitsu has operations in China, Canada, and the United States, and employs over 125 people. The company is currently regarded among the best of the best, thanks to Mei Kanayama’s leadership.

Currently, Yoshitsu’s products are sold through franchise stores, physical stores, and online stores. The company wishes to make Japanese products available to people all over the world, in a safe and secure manner.

Mei Kanayama’s plans are to expand the company’s stores and improve its products even better to meet the needs of both domestic and international clients.

Wherever the winds of change end up taking Yoshitsu, we can definitely expect more goodies from Japan’s beloved health and beauty products provider.