Join 1363 founders getting motivational stories of how other founders started and grew their online businesses

Viveka: Eliminating Toxic Work Habits and Boosting Productivity One Step at a Time!


“Leadership is the ability to facilitate movement in the needed direction and have people feel good about it.” - Tom Smith

We don’t need a quote to tell us that happy employees equal a job well done. However, it doesn’t hurt to be reminded!

We indeed live in an era of constant movement — a rat race. Employers are fighting an economic crisis, sometimes sacrificing the needs of their employees in the process. All this eventually results in unhappy workers, an uneven workload, and no profit.

But is there a way to fight this way of working and promote a healthy work environment despite the challenges? There sure is!

Meet Katja Kempe, the founder of Viveka–a platform that helps employers boost productivity and team performance, reduce burnout, and increase retention. But who is Katja exactly, and how did she become one of the most successful women of our decade?

Who Is Katja Kempe?

Katja Kempe is the current CEO and founder of Viveka - a platform for personal growth and life-coaching services for individuals and teams. Though young, she has aspired for greatness with each simple step she took in her bright career, full of numerous accolades - national and international.

Katja has a German heritage and roots, and she also completed part of her educational process there. Katja studied Business Administration at the University of Applied Sciences in Munich until 2007 and started working immediately afterward.

Her first dip into the business world was exactly what she’d envisioned. She was a marketing and operations consultant at big companies, such as Infineon Technologies AG and Serviceplan Group.

Hungry for more, Katja eventually decided to head in conquering new markets and continents - so Australia was next on her list. In 2008, she received an MBI (Master of International Business) at Macquarie University in Sydney, Australia, and hasn’t stopped upgrading her career since, spending more than 15 years developing and implementing marketing strategies, as well as personal coaching.

She has worked as a Global Strategy Manager and COO at Jones Day Australia and many other companies, such as Incite Management Sydney and Herbert Smith Freehills.


Kempe has received the award “Female Entrepreneur of the year Asia-Pacific,” as well as Forbes recognition in implementing her strategy in the 7 steps of building a thriving online coaching business in 2019.

Kempe was denoted the “Female Entrepreneur of the Year” by the US branch of the Australian StartCon 2018 - an organization giving recognition to aspiring start-ups and entrepreneurs.

She’s also been crowned “Yahoo Finance’s 21 Top Founders to change the way we do business in 2021” - a title she holds proudly alongside people like Elon Musk.

She’s not just the breadwinner in her family; she also teaches other women how to naturally become what we call today a “girl boss” without needing to put their lives on “pause.”

Katja has already announced her next book, “Surrender” - a guide for helping ambitious individuals who feel stuck in their personal lives find the missing piece.

What Does Viveka Mean?

Viveka is not just a random name Katja gave to her AI platform for personal growth. She actually put a lot of thought into it, and here’s what it means!

Viveka is the Sanskrit term whose closest translation to English stands for discrimination or discernment. However, in Hinduism and Buddhism, this term is where the human’s spiritual journey begins since it is the postulate representing “the right understanding.”

Basically, in order to evolve and bring out the best in the human’s potential, one must first understand and judge in the proper manner.

Katja decided to go with this slick and simple yet profound word to represent her work’s meaning and mission to all her potential users.

And she hit the bullseye, astoundingly connecting the eternal dualism of Eastern knowledge and wisdom with the Western attitude toward work.

The Beginnings of Viveka

Viveka was founded in 2017 with headquarters in Redondo Beach, California. The company was established and envisioned as a start-up for connecting all of Kempe’s experience in marketing, strategies, and coaching.

Since then, the Viveka platform has been giving life coaching services and AI training to individuals and businesses to help extract the very best from them.

According to Katja’s vision, humanity’s workforce potential grows bigger with the feeling of not only belonging and being accepted or being efficient. It thrives more when given a purpose.

In that manner, she created Viveka back in 2017 to transform human potential by giving it a more meaningful and purposeful working environment. After all, we spend roughly 8 hours per day at the office. Why not make the experience more positive?

The Goal of Viveka

The learning approach of Viveka is straightforward and holistic. On top of all, it can be done virtually and remotely, making it approachable worldwide without much effort.

At the time of writing, the company offers the full suite of SaaS business development solutions and growth, such as:

B2B; B2C; Human coaching; Smart Analytics platform; Marketplace; Wide network of clients and partners; AI-training platform with all human coaches available on your desktop.

By implementing B2B, B2C, and human coaching, Vika strives to help business owners facilitate workload and provide employees with a healthy work environment. Furthermore, the wide network of clients and partners is meant to bring the target clientele closer to the businesses collaborating with Viveka.

Viveka Workforce Qualifications

Viveka has been defined as a “SaaS 3-way ecosystem” as it promotes collaboration and understanding. It consists of more than 20,000 coaches and marketplace experts that remotely enable access to scalable solutions for businesses across the globe.

At the same time, users have access to a diverse database of experienced advisors in multiple fields, from financial to marketing and even legal sectors.

The advisors undergo a steady and careful selection process to provide the best of the best. Therefore, there are various conditions they must fulfill to exit the elimination round. These advisors require 10+ years of experience in their field and proof of providing excellent results in the years of practice.

Viveka Stats and Funding

Viveka was founded in 2017 by Katja Kempe, with headquarters in Redondo Beach, California, US. Since then, it has expanded to encompass a larger worker pool and client base. The only employee disclosed to the public besides Katja Kempe is Johannes Riedl - a board member and Advisor.

Solely in 2022, the company raised more than $25K in funds through a single financing Pre-Seed round. The Pre-Seed round took place on August 31, 2022.

Aside from this, Viveka has a few investors that help support its infrastructure. The two investors that we know of are EXPERT DOJO and AB Ventures Ltd. The rest of the info regarding financials and funding remains private.

Final Takeaway

Modern businesses' main problems are burnout, reduced motivation, and overall dissatisfaction with life. And while these are typical symptoms resulting from an economic crisis and toxic work culture, that doesn't mean they have to stay that way!

Katja Kempe's holistic approach offers to solve this and bind human potential with positive work habits. Her main goal is to protect the employee first and everything else second.

And the fact her company Viveka has successfully overcome the COVID crisis and the entire global industry challenges in an uptight competition for more than five years speaks loudly of the relentless potential.

At the end of the day, we can all be elated with our jobs and still be caring for humanity's future!