It seems like the planet is being slowly devoured by the forever-growing human waste. Every year, mankind drops a whopping 2.12 billion tons of garbage in oceans, landfills, and the environment, causing pollution levels to skyrocket. It was high time something was done to save the planet from total ruin.

A young girl from the Netherlands, Rusne Sileryte, and her great love for the environment tackled some of the pollution issues that covered the whole Earth. Based on detailed research, she conducted different solutions to combat waste throughout the world. Introducing GeoFluxus- a modern platform that has the goal of analyzing, locating, and predicting what kind of materials can be saved from becoming a burden to the planet.

If you want to know the amazing story of Rusne Sileryte and how her invention contributes to saving the world, stick around.

Roots

Rusne Sylerte was born in Rotterdam, Holland in the early 1990s. She was born to a pretty well-off family that had great love and appreciation for each other. Rusne was an intelligent little girl. She would always find ways to outsmart her parents and companions in different mind games, table cards, and quizzes. There was nothing Rusne couldn’t overcome. Her persistent character would pay off at the end when she would top at every subject with total ease. One of the things she loved while growing up in Rotterdam, was its greenery. She really appreciated and admired the wide outdoors and every single adornment selflessly created by nature. Her favorite pastime was visiting the national park with her parents and siblings. She had a soft spot for the goods of nature.

Her creativity and smarts were the key traits that eventually led her to enroll in Klaipeda A. Brakes Art School in 2002. This is where Rusne would enrich her knowledge about art, thus nurturing her creative side. During the first few years of school, Rusne developed an interest in ecology. Because she loved Rotterdam’s greenery and natural spaces so much, she wondered whether the entire planet had issues with maintaining a strong eco-system for the well-being of the planet. While broadening her interests, Rusne dived deep into the field of ecological advancements to stop Earth’s pollution. It wasn’t long before Rusne got a clear sense of the vastness of human wastefulness and disregard for the benefits of nature. She strongly believed that her love for the environment could pave a way for a better ecosystem, and a better planet for everyone. At the beginning of her schooling, Rusne joined many eco groups, with the primary goal of raising awareness of the dangers people willingly impose on our planet. The pollution levels were at an all-time high, and Rusne made a promise to herself that one day, she would put a stop to the destruction of the planet.

Rusne, the Architect

After her character-building years in the school of arts, Rusne left with a bachelor's degree in arts. Surprisingly enough, Rusne decided to leave her ambitions at rest for a few short years, upon deciding to become an architect. Erasmus, the student exchange program, provided Rusne with the opportunity to travel to Florence and have a go at earning herself a degree in architecture.

While studying architecture, Rusne really tried to gather all the possible information regarding architecture, thus participating in small projects such as concept sketching, dealing with clients, visualization, coordination, and exterior design. Studying architecture was essentially a blueprint for what would later become GeoFluxus. Although studying architecture had Rusne busy all the time, she never forgot why she switched to the world of architecture in the first place. She was focused on finding the right places, materials, sources, and locations to start designing. Rusne was extremely cautious not to disrupt the ecosystem, or cause any harm to nature while trying to map out location and designs to better the environment.

After earning her degree in architecture, in 2015, Rusne went on and enrolled at the Netherlands Delft University for a master’s degree in geometrics. As it seemed, Rusne reached the final frontier of her journey to tackling world pollution.

This is where Rusne based her ambitions. There was something that needed to be done concerning the Earth’s waste and Rusne had the answers for it.

Rusne, The Environmentalist

Rusne regards Geo Fluxus as her greatest creation to date. With mountains climbed, and rivers crossed, Rusne felt like she achieved her goal. Looking back, Rusne was involved in many designing strategies of multiple projects under the supervision of experienced architects, while working hard to attain her architecture degree. She participated in client interviews and contributed with her own design proposals for several buildings. Her wishes were almost fulfilled when she finally joined a construction site where she could see her design projects develop before her eyes.

During her master’s studies, in collaboration with EnergyPlus, Rusne developed customized tools for M-MDO for sports arenas. She wanted to explore safe design alternatives that will not cause the environment enormous waste.

Years went by until Rusne could independently govern a building construction, and she enjoyed every minute of it. For a second there, she thought that she might have forgotten about her initial love for the natural world. She was strongly convinced that something had to be done to preserve the idea of a clean and substantial environment. Until she worked up the courage and put her ideas into her startup, the pandemic hit, and everything was put on hold, the world just stopped being.

Rusne, the Entrepreneur

In early 2020, Rusne had finally stood her ground and started the process of establishing a start-up company, in her native Netherlands. The start of Rusne’s startup lacked the ‘bang’ she expected and went fairly unnoticed due to the COVID-19 pandemic. During these dreadful times, Rusne revisited her old high school studies of the environment. She remembered that during her school years, her colleagues and she would measure carbon emissions into the atmosphere. With her entrepreneurship journey, Rusne aims to make the circular economy of today functioning. Her ideas were to deliver effective policies to eliminate carbon emissions that come purely from human garbage and waste.

In 2020, Rusne and her colleagues founded GeoFluxus. GeoFluxus was projected to be a company that will map and analyze geographical spaces with the most amount of waste, contributing to greater carbon emissions, thus enlarging pollution levels. The goal of GeoFluxus is to target and reach international spots holding enormous piles of wasteful materials and single out recyclable materials. By reusing wasteful materials, the environmental costs and impacts would be drastically reduced.

Rusne, the CEO

GeoFluxus maps analyze, predict, and determine which of the wasteful materials can be reused and thus saved from becoming pure waste which eventually leads to growing pollution levels.

While on the path of becoming what it is today, the company met its fair share of ups and downs. Not many were aware of the serious dangers of wastefulness. Only a handful have heard of GeoFluxus’ revolutionary solutions, so the company had to put an elbow in it to get the attention of the world, and warn everyone about the impending dangers of throwing the ecosystem off its balance.

In March of 2020, GeoFluxus earned $120,000,000 from Techstars investors, and that’s when a large portion of the world finally heard of GeoFluxus’ ingenuity. Furthermore, Geofluxus became even more recognizable when the team won the European Green Deal award at the EU datathon. Before the end of 2020, GeoFluxus came forward with crucial data that the majority of waste does not come from households. Rusne conducted an investigation that resulted in the aforementioned info. At that moment, Rusne felt as the time was right to tackle the stigma that all waste comes from households. What she called ‘municipality waste’ mostly came from companies. Because of the talented analytics team in GeoFluxus, the company revealed that 88% of the waste in Amsterdam comes from business companies.

This was an essential step towards targeting the piles of waste, the ‘ground zero’, and the possibility for recycling.

GeoFluxus, Today

GeoFluxus’ headquarters are still in Rusne’s native Rotterdam, and it’s a work environment for a team of 10+ researchers, ready to dig up more dirt. To this day, the company’s main concern is targeting the circular economy and tracking the real sources of the majority of waste in the world.

GeoFluxus' website still tracks the number of tons of waste, how much of it produces carbon emissions, and where the waste ends up. Thanks to this information, visitors can get a clearer perspective of the ever-changing numbers, and maybe feel an urge to act against the overgrowing cloud of pollution, weighing over the world.

GeoFluxus’ impact will surely be one for the books, as Rusne hopes to look back at the world one day and see it completely waste-free!