Do you have a stellar business idea, but lack the know-how of someone who’s tech-savvy?

According to GoodFirms’s 2021 survey on visitor engagement, the top reasons a visitor may leave a website are due to slow loading times and poor website navigation. Pair that with an outdated website model, and you’ve got a ticking time bomb.

That is why Dan Adika, Rafael Sweary, and Eyal Cohen came together in 2011 to invent WalkMe’s Digital Adoption Platform. The primary goal of the DAP is to simplify the user experience and spark interest within visitors by implementing an easy website walkthrough.

WalkMe is the connecting bridge between websites and users — transforming what is simply a sightseer on your website into a regular customer.

WalkMe’s founders have put blood, sweat, and tears into this product to deliver to clients a code-free software for website development. If WalkMe’s DAP sounds like the missing piece of your puzzle, bear with us to learn more!

The Lives of WalkMe’s Founders

It was on one productive morning in 2011 when Dan, Rafael, and Eyal came up with an idea that would change the course of their lives. But, who were these people before their enterprise, and how did they come to create the powerhouse that is WalkMe?

Before their rise to fame, all three inventors were your regular youngsters, facing unique hurdles and overcoming personal battles. But they all shared one thing in common: the drive for success. From rags to leading software specialists, Dan Adika, Rafael Sweary, and Eyal Cohen started their humble beginnings in their school desks.

It was clear from a very young age that all three gentlemen were predestined for something huge.

Dan Adika, WalkMe’s CEO and co-founder began his career journey when he started his programming side-hustle in January 2005. While completing his 6-year tenure in the Israel Defense Forces' computing unit with honors, he went on to master coding 101, which led to his road to success. Following that venture, Dan worked as a software engineer at HP, from May 2010 until May 2011. The rest of the story speaks for itself.

President and co-founder, Rafael Sweary, started as a student at Blich High School in Ramat Gan, Israel. After finishing his classes, he went on to get his Bachelors in Economics at The College of Management Academic Studies. He closed this chapter of his life after receiving his Master’s in Business Administration at the University of Baltimore.

In June 2001, Rafael began his first venture and was the CEO of Jetro Platforms until June 2005. After gaining great knowledge in the finance field, he went on to become an Entrepreneur-in-Residence at Ocean Assets, and the owner of Koala in Israel. WalkMe is his biggest success for the last ten years and the years to come.

Before putting his roots down in WalkMe, Eyal Cohen received his education at the Ben-Gurion University of the Negev, where he majored in Industrial Engineering and Management. His stellar educational background kicked off his career, and he soon became a Product Manager at Intel starting from 2004 until 2006. After that, he was made Project Manager and System Analyst at Leumi Card, only to finally become a co-founder of WalkMe.

A Small Idea to Change the Digital World

The idea behind WalkMe’s Digital Adoption Platform permanently altered the world of software engineering. Dan Adika had a light-bulb moment when he realized one must keep up with the fast-paced world we live in.

Emerging technology started changing with the speed of light, leaving behind all those unable to catch up with the times. The inventors’ genius plan was to help entrepreneurs accommodate the ever-changing tech practices. Web creation and design became a highly popular venture, and the big companies had to find a way to simplify the teaching process for their employees.

In a time when radical novelty, rapid growth, and ambiguity comprise what we simply call technology, one must learn to adapt and emerge on top. That means when the average employee cannot adapt — changes must be made. With this in mind, Adika and his fellow co-founders started WalkMe.

Dan was just named one of the Top 100 Customer Success Strategists in Tech for his creative input into developing a unique business model. Dan Adika, Rafael Sweary, and Eyal Cohen’s customer-driven mindsets built WalkMe into the industry giant that it is today.

Everything WalkMe

This Israel-based SaaS company was launched in April 2012. The business is headquartered in San Francisco, California, but offers its services globally. In addition, one can find WalkMe offices in Raleigh, North Carolina, and Tel Aviv, Israel.

But before making it big, WalkMe was faced with some fierce competition coming from companies like Pendo, Intercom, and Whatfix, among others.

So far, WalkMe has acquired four companies: Abbi, mobile A/B testing and app engagement platform, Jaco, analytics startup, DeepUI.ai, a user interface artificial intelligence company, and Zest, an information enablement tool.

WalkMe’s no-code Digital Adoption Platform utilizes high-tech tools to aid businessmen in speeding up the return on their software investment. Providing entrepreneurs with full insight into user statistics, the DAP facilitates the web-building process, step by step.

The Digital Adoption Platform has a built-in Digital Experience Analytics system that provides solutions for measuring, quantifying, and improving consumer experiences on desktop and mobile.

To track user behavior back-to-back, WalkMe features marketing funnels to help you determine how visitors are responding to a specific monumental event on your site.

March Madness Through Trial and Error

At the start of March 2020, the whole world was put on pause due to the novel coronavirus. At that moment, everything became uncertain, including the global business market’s standings.

During that time, WalkMe’s offices were preparing to move their boxes home, where they would continue to perform their duties and hold meetings over Zoom.

Andrew Casey, WalkMe’s CFO, worked overtime to ensure the stability of the company during March Madness. With his help, WalkMe successfully assessed and divided the company’s funds to come out stronger on the other side. He, like many other chief financial officers, worked relentlessly to combat the 2020-2021 economic fallout.

In addition, WalkMe was dealing with the outcome of the Federal Reserve’s statement that their inflation expectations had grown, as well as that interest rates would heighten by 2023 instead of 2024. As a result, WalkMe’s price fell on its first day of trading. The final price closed at $28.81, 7% below its IPO price. The original price was expected to fluctuate between $29 and $32.

In 2021, WalkMe went public. Officially sharing stocks with the public through an IPO system, WalkMe managed to accumulate revenue of $2.56 billion on its initial offering. WalkMe offers purchases of ordinary shares. This type of share, unlike a preferred one, does not come with a promise of a dividend.

What Does WalkMe Have in Store for the Future? As the digital world keeps rapidly expanding, WalkMe’s primary goal is to connect users with websites that are easy to navigate and provide hassle-free services. The brand boasts a panel of over 900 employees and 2,000 regular clients.

You can also find the company on the Fortune 500’s list in the top 31%. But the development plans do not stop here: WalkMe Beyond is a new family member of the firm. With the help of this newfound platform, WalkMe will guide financial professionals into exceeding their set expectations for their business’s growth.

At this rate, one can only say: WalkMe’s journey has only just begun. The company has high prospects for the future and expects a growing pool of clients. And with the launch of WalkMe Beyond, the brand will further tap into technology’s core, inventing even better solutions for businessmen everywhere.