Gustav Jjarn is the mind behind Ifrgasätt, a Sweden-based business in Malmö, aiming to become the globe's leading provider of revenue, engagement, and user experience to broadcasters. Ifrgasätt offers cost-effective solutions. In collaboration with clients, it assists news outlets and publishing companies in regaining and retaining users, improving communication, and developing reader loyalty.

Ifrgasätt assists publications in increasing consumer and audience interaction with excellent posts and live-blogging alternatives Ifrgasätt's network comprises items for real-time reporting and reader comments, for example. Among Ifrgasätt's main Nordic subscribers are Sweden's leading daily news (Dagens Nyheter), Sweden's region's largest paper (Göteborgs-Posten), the Nordics' largest commercial magazine (Dagen's industry), as well as the main Nordic news agency (TT Nyhetsbyrn).

Ifrgasätt has acquired a lot of momentum in less than one year and has since recruited several clients, namely Sweden's biggest daily paper, Sweden's region's largest publication, and the Nordics' largest commercial magazine.

If you’re triggered to know more about what was Gustav’s idea behind the creation of Ifrgasätt, continue reading below.

Brewing with Ideas

Gustav Hjarn was born and raised in Lund, Sweden. Since he was a young man, his personality traits have begun to emerge. He took part in several initiatives while at high school, using his distinct communication talents and entrepreneurship. But engineering was one of his biggest loves. After finishing high school, Gustav enrolled in Lund University's Faculty of Engineering.

He studied software development, project management, and requirements management for five years at Lunds University, earning himself a Master’s degree in Computer Science. Gustav began to take further his interests by signing up for courses in law science, business administration, business economy, trade, and marketing.

Boosting the Portfolio

Even though Gustav was a young businessman, he had garnered such a working experience. What’s even more, his experience isn’t derived from one field of interest only, oh, no, Gustav’s experienced in so many business domains, deeming him quite the versatile person.

Gustav landed his first job as a national service officer in the Swedish Army, employed by the Försvarsmakten company in 2001. He received training for medical emergencies and leadership. After finishing his one-year career in the army, Gustav continued working for Teknologkåren vid Lunds Tekniska Högskola as secretary-general in the course of one year. Gustav garnered an additional year of experience working as a software developer for a company called Quarterfive AB.

The young man’s first self-employed experience occurred when he founded Canvas-Photos.se in April of 2007 within the company Marks & Bleeds AB. The company’s main focus was to sell and produce custom-ordered canvas prints. This was done through the company’s online store. Later on, the company was sold to the printshop W&D Digital AB (Wallin & Dalholm Boktryckeri AB) in December 2009.

Utilizing the best out of his master thesis on requirement engineering at Anoto, Gustav carried on to be hired as Product Manager for Pens. His work there was mainly revolving around managing OEM products including sales support, managing external stockholders, as well as acting as the main stockholder towards the development projects.

Gustav climbed his next step toward enriching his experience. Landing a position as a Vice President of Product Management for Anoto’s main product, the digital pen. The VP of Product Management is the main point of contact towards the project in regards to requirements. The job also involved working with business development and sales on the new products, as well as brainstorming business and pricing strategies for Anoto’s largest accounts.

Gustav founded Ifrågasätt as a small consultant agency with a focus on helping clients with marketing, graphic design, and usability. Ifrågasätt, established in 2015 and chaired by CEO Gustav Hjärn, offers a news site identification plugin that delivers serious, factual remarks.

Gustav has also run multiple e-commerce stores, built up and sold businesses, was part of advisory boards and software developers.

Reeling in Some Major Fish

Ifrågasätt has several major Nordic customers, including the largest Swedish daily paper (Dagens Nyheter), Sweden's biggest newspaper (Göteborgs-Posten), Dagens Industrie's biggest Nordic business newspaper (Nyhetsbyrån) and the world-class news agency (TT).

Within less than a year, Ifrågasätt has attracted a huge number of new clients, including a Swedish newspaper, the largest regional newspaper in Sweden, or the biggest business newspaper in the Nordics.

Ifrågasätt is the world's number one provider of traffic, fidelity, and user engagement for publishers, located inside Malmö and Stockholm, Sweden. In cooperation with customers, Ifrågasätt offers cost-effective products to enable news websites and publishers to recover their involvement and improve their outreach. The platform of Ifrågasätt offers features like live reports and comments left by readers.

Funding Fundamentals

Ifrågasätt has garnered a fresh round of finance, ranging between SEK 1 to 5 million (nearly $ 560.000) with Dendera Ventures and angel investors like Peter Enberg and Björn Andersson among the supporters. Ifrågasätt additionally raised an unrevealed sum in seed money by the end of autumn 2016 and got an additional 600.000 SEK through Almi's loan.

Ifrågasätt’s Evolution

Ifrågasätt acquired a considerable reputation in less than a year, having already signposted several clients, among them Sweden's largest daily, the largest regional newspaper of Sweden, and Nordics' largest corporate newspaper. Here’s what Ifrågasätt’s main focus of interests was:

Engaging the reader - Ifrågasätt supports publishers with excellent comments and live-blogging solutions to improve their users’ and readers’ interaction.

Boosting engagement, increase income – Increased engagement, time, page views, and loyalty solutions.

Increasing reading time - The time spent on your site is increased by high-quality material produced by users.

Raising income - Monetarize user content and boost revenues by increasing reading duration, page visits, and loyalty.

Increasing page views - Engagement with the user promotes user retention.

What Ifrågasätt Brings to the Table

Gustav as the CEO of the company makes sure that the people who subscribe to Ifrågasätt's all-in-one plug-in will enhance its reader loyalty, time, and frequency of visits. A solution that proved better and more beneficial, without hatred, trolls, and spam.

The solution offered by Ifrågasätt is not just a technical comment solution but also provides 24/7 AI+ human moderation, user administration, engagement management, and complete hosting and assistance. The solution can be readily applied with a minimum coding need, enabling it to operate without costly development projects and the employment of moderators.

The liveblogging system, courtesy of Ifrågasätt also provides companies and readers with user-friendly, modern, first-hand mobile, state-of-the-art news, sports, and much more. The unique features like being user-friendly, small in size, and customizable make it a product fit for further commitment.

The minimum computing need allows for operation and implementation without expensive development and moderator contracts. With excellent comments and live blogging solutions, Ifrågasätt assists publishers to improve their users’ and readers' commitment.

Ifrågasätt proved to be an essential element aiming at attracting more time spent reading, more returning visits, less churn, and reaching the objective to make the digital platforms a happy place for loyal readers.

Bright Future For Ifragasatt

Today, Ifrågasätt is still located in Lund, Sweden. Pushing the limits of today’s digital interaction, Ifrågasätt reached the status of being the number 1 trusted supplier of traffic, user engagement, and loyalty.

Employing 13 people, Ifrågasätt is determined to go the extra mile and cater to the needs of a firm and trustworthy media plug-in.

Being a small startup like Ifrågasätt doesn’t mean being anything less than successful. Before gaining the trust of Scandinavia’s greatest news outlets, Ifrågasätt was welcomed by a number of competitors, like HenriksonGruppen Lund AB, Teknikveckan AB, and Kanban Marketing AB among a few more.

The future is shiny and bright for companies coming up with an all-inclusive product. Thanks to the works of Ifrågasätt, the digital era of today is richer by one more company offering everything it takes for news and media companies to garner as many readers as possible.