Elite Body Sculpture: The Modern Liposuction Story
Is there such a thing as body sculpting? It sure is! - Elite Body Sculpture knows all about it.
Liposuction is a welcomed obesity remedy that delivers the fastest results. But, liposuction treatments require needles, thereafter painful treatments. While the world was already familiar with laser treatments, liposuction seemed to have closed the ears for a long time, but not until Aaron Rollins noticed the deficit and provided the solution.
Aaron is a passionate sculptor-turned-doctor who channeled his passion into body contouring. Being there for his patients, complaints about the painful treatments were heard, and he decided to act.
First, Aaron had to learn more about the technology used in liposuction. After garnering the knowledge needed, Aaron created AirSculpt, followed by Elite Body Sculpture - a clinic dedicated to patients.
Yet, the entire story is not that short, and definitely not plain. The ups and downs animated the narrative and helped Aaron to become the best doctor in the industry.
Caught by the 80s
Aaron Rollins is a Canada-born-and-raised millennial who grew up with technology. Yet, during his childhood and teenage years, Aaron was caught by the artistic spirit of the 80s.
Young Aaron aspired to become an artist since he enjoyed sculpting and getting handy with things. But, as teenage years hit, he started to feel the appeal of science, too.
At that age, you believe you can fuse your interests into one, regardless of how polar they are. When Aaron was at a camp, he got invited by an orthopedic doctor to observe a surgery. Aaron was fascinated by the process because he could improve the health of people, and be a sculptor in the meantime.
When he found himself at a crossroads, Aaron decided to follow his heart, and he knew he was making the right choice.
To the Rhythm of the Heart
Yet, Aaron's heart wasn't following a straight line. It waltzed to the science field, then marched to art, rendering it difficult for Aaron to catch up with the moves. But, in the end, he found the right way.
Aaron's heart belonged to medicine, plastic surgery, to be precise. He got down to business and researched all the options for studying medicine, but in the end, McGill University Faculty of Medicine in Montreal, Canada emerged as the obvious choice.
When you follow your heart, you cannot err! Aaron is just a case in point because he acquired his B.A. in record time. Reflecting on it, Aaron can’t even recall that period, as it passed by so quickly, but he does know that it was great fun.
Unlike other procrastinator students, Aaron knew how to find time for volunteering, apart from his studies and exams. His diligence was eventually rewarded, and it simply paved his future with good words.
To fulfill his dream and become a plastic surgeon or body sculptor, Aaron moved to America and enrolled at the University of Miami, and the University of San Francisco, in California to finalize the general surgeon residencies.
Becoming a Real Adult
Right after college, Aaron got admitted to a clinic where he started his head-on experience as an intern, as per drill. But, as he had proven his skills, the clinic decided to hire him as a resident doctor. Thus, his story as an entrepreneur begins.
Every time Aaron had surgery or any type of meeting with the patients, he was an attentive listener. It's not that he wasn't brilliant in his job, still, some people gave constructive feedback on how he could better his practice. Aaron was open to their comments, carefully listening and contemplating on becoming a better doctor.
It wasn’t long before Aaron became a famous doctor, all thanks to his drive to excel in his career, and help people become the best version of themselves. As a result, he got multiple honors and awards - the Compassionate Doctor Certification or the I.D.E.A. Bronze Medal for Medical Inventions, are the ones worth mentioning.
Dr. Aaron was a people's man above all, and a true artist when it came to liposuction, or constructing the body. People always recommended Dr. Aaron to their friends and good words started spreading like wildfire. Even Aaron’s colleagues heard of the stellar reviews their peer has been getting, so they were quick to jump on the collab-train; And Aaron was more than happy to share his knowledge with everyone interested.
Dealing with patients on a daily basis, Aaron noticed a lot of comments regarding liposuction. Patients were fed up with old-fashioned painful treatments, and they were after a more sustainable and durable solution.
A Point to Ponder Upon
The lack of expertise in laser liposuction was more than evident. Back in the early 2010s, Aaron decided to focus exactly on that field of medicine and deliver a more sustainable solution to the patients.
Among Aaron’s greatest supporters was Dr. Barry James Marshall, the person that inspired and influenced Aaron to pursue the dream to bring something innovative to the world of nearly obscure medical methods.
When Aaron decided to answer the call for minimally invasive and expert ways to sculpt bodies, he began to craft the story of Elite Body Sculpture.
Keep Up With the Pace of Technology
To find a sustainable solution to something in an era of digital advancement, one must reach out to technology. Aaron was open to the medical technology that was trending at that moment, and he looked for more ways to learn more and find better options to complete his project.
But, going from A to B is never a flat line. In real life, it’s like going from A to Z, and then going some more until you reach your goal. Although Aaron didn’t lack the desire to find a solution to the problem, there was still fierce competition he had to face. Aaron struggled to break through, but eventually, he shifted his focus, and instead of trying to beat a giant, he made friends with it. Not really, but he started to learn from successful competitors like Sean Younai who’s been in the business for 23 years.
Many of the company’s rivals like California Rehabilitation and Sports Therapy, Sansum Clinic, and Exam One Paramedical Svc couldn’t halt Elite Body Sculpture from becoming the go-to clinic for cosmetic touch-ups.
Along with other cosmetic clinics, Aaron decided to learn more about the SmartLipo.
After months of searching for ways to develop a less painful way for people undergoing surgery, Aaron came up with a new technology called AirSculpt that contributed to pain-free liposuction. With a team of skilled colleagues behind his back, Aaron patented AirSculpt and marked the beginning of a new and modern esthetic clinic.
The Rise of Elite Body Sculpture
In 2012, Aaron presented his idea to Chris Burch, the CEO of Burch Creative Capital, and he gladly accepted to jump aboard. Then, with Chris and Burch Creative Capital behind his back, Aaron was happy to announce his innovative clinic Elite Body Sculpture was finally open.
The headquarters are in Beverly Hills, California, conveniently located near Hollywood and the movie stars. At first, people were hesitant to try out laser liposuction, mainly due to being under-informed at that time.
Aaron decided to make presentations on laser liposuction and AirSculpt to familiarize the audience with the treatment. Also, he offered free counsel to the first customers, which resulted in Elite Body Sculpture getting its first clients. However, Aaron didn’t see this as a marketing strategy only, but as a responsibility to give his best to his patients.
Aaron's goal was to help people in overcoming the fear of liposuction, owing to the needles and short-termed treatments, and make liposuction available to everyone who needs it. Thanks to AirSculpt, liposuctions and fat removal became painless.
The company had a successful start, and soon, Aaron crafted another game plan - to spread the company to other states around the US.
Entrepreneurial Regrets to Remember
The company rose so quickly to success that no one anticipated such results. Elite Body Sculpture became a brand in a blink of an eye, if we may say so. However, making it big in such a short time can come with some side effects. Unfortunately, Aaron wasn’t prepared to be faced with downfalls, but…
No matter what, having an impeccable beginning it’s close to impossible, and Aaron had to experience it the hard way. He regrets not having started expanding the business sooner, and once the business starts rising, you must keep up with the rise parallelly, or otherwise, you can expect to lose money.
Sculpting the Finances
There aren't any reports about the first-round funding, but since Aaron decided to try Elite Body Sculpture’s luck with an IPO, we can denote that the company operates with lots of money.
On October 29th, 2021, Elite Body Sculpture went public. During the first day, the results weren’t as expected. However, a few days later, things started to change for the better for his company. As Aaron believes, entering the world of initial public offerings is one of the most successful strategies that boosted the fundings.
Currently, the total funds raised with the IPO is $77 million, a sum not to be understated.
Future Plans and Actions
Located in Beverly Hills, California, today, the company employs more than 200 people, all working towards bettering the services offered to their patients. Today, Aaron serves as the company’s CEO, leading Elite Body Sculpture towards even greater success.
Elite Body Sculpture expanded across the US, establishing itself as a household name, especially among celebrities. Rapper Funkmaster Flex, actor and model Jonathan Bennet, and TV host Kyle Keller put their entire trust in AirSculpt and Dr. Aaron.
Being a game-changer, Elite Body Sculpting is becoming the go-to clinic for tending the pesky weight issues in both men and women.